Guest Posting Etiquette

by Ray on October 18, 2012 · 5 comments

Guest posting is an important part of blogging that most bloggers seem to neglect after they consider their blogs “established.” However, guest posting is something you should do on a regular basis regardless of how established your blog is (unless you are Mashable).

Why Guest Post?

Guest posting is not just for the immediate traffic you receive, it helps you reach a new audience, you gain valuble back links and expand your network. Often bloggers only value the traffic, while others only care about the page rank and the value of the backlink while forgetting all the other benefits of guest posting.

Guest posting is an excellent way of expanding your readership, but only if done correctly.

How To Ask To Guest Post?

Bloggers receive a dozen guest post requests a day and most just ignore them. I receive about 15-20 guest post requests a day and ignore almost everyone of them. So how can you make sure to at least get a reply?

There are a few things you can do to increase your chances of getting a response.

1. Do NOT use a standard email template! Trust me, bloggers can tell if it is just a generic email and often they ignore it.

2. Try to connect via social media. Try to connect via Facebook/Twitter/G+ etc. Socializing via these mediums will help you stand out.

3. Keep it short. Do not write a long story about your life or blog, just keep it short and to the point.

4. Mention your blog with a link. This way the recipient will know you are not some sort of marketing agency trying to promote their client.

5. Links to other guest posts. If you have successfully published guest posts on other blogs provide a few links (2-3 is enough).

6. Offer post exchange. Sometimes they might be more open to the idea of a post exchange.

7. Do NOT include a post with the initial email.

Following the above guidelines will increase your chances of getting a response, of course there is no guarantee. If you do not get a response, you can send a short follow up in about a week. Also, try to ask via a social media site if they have received your email, just make sure it’s private.

How Increase Your Chances of Getting Your Guest Post Published. 

So you were lucky enough to get a response and now it’s time to submit the guest post, remember not all guest posts get published. Here are a few things you can do to increase your chances.

1. Make sure it is unique and not a re-write, a spun article or a previously published article. Bloggers run almost all of their guest posts through CopyScape and will catch you.

2. Make sure it is relevant to their audience. If you are guest posting on a parenting blog, do not write about how to upgrade your kitchen.

3. Link within the blog. Try to place a few relevant internal links.

4. Do not place more than 2 links back to your own blog and never try to place your link before an internal link. Nobody wants the reader to click on a link and leave after the first sentence.

5. Do not target specific keywords that the host maybe competing for. They will just remove your link.

It is always a good idea to ask about their linking policy if they don’t have published guidelines.

Don’t look at these as rules but rather as “guest post etiquette.” If you have a well written post and follow these tips, there is a very high probability that your posts will get published.

After Your Guest Post Is Published.

So submitted your guest post and it is finally published, what should you do now? After the post is published you really don’t have to do anything if all you cared about is just getting the post live. However, if you want to expand your network and get the most out of your guest post, I suggest you do the following:

1. Email the host and thank them for publishing the post

2. Promote it through social media

3. Respond to comments and try to interact with the readers in a polite manner

4. Link back to the post from your blog

Feel free to add more tips in the comments section.

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{ 4 comments… read them below or add one }

Glen October 18, 2012 at 12:23 pm

Great article! I think guest posting has been usurped by companies that are really looking for a place to put text links these days. It’s a shame because a true guest post is a great opportunity for both the host and the guest.

I think an important thing to remember is that in the end you should be writing an extremely useful article for the host that will help him and his audience.

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Robb October 19, 2012 at 12:20 am

I guest posted quite a bit during my first year of blogging. I had a plan to guest post on all the top pf blogs in the WiseBread Top 100. I think I made it through 8 or 9 of them :)

I stopped guest posting last year after landing the Moneyville gig, but I really should keep it up once every month or two to network and build more links.

One tip is to make sure the guest post is your very best work, especially if it’s for a top blog. Many bloggers like to hoard their best posts for their own site, not thinking that more eyeballs will see their guest post on a more established site.

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Ray October 19, 2012 at 9:20 am

Good point about guest posting your best work, should add that to the list! I spent almost 2-3 much as much time on a guest post than posts on my own blog and usually have someone edit them for me. Who needs guest posting, when you write for a MoneyVille :)

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Joe October 19, 2012 at 5:44 am

I don’t just ignore the daily guest post offers, I mark them as spam because that’s all they are. If I haven’t heard of you, I’m not interested in having a guest post from you. I actually discuss this on my “Contact” page.

That said, when somebody well-known and/or competent (a.k.a. not a backlink spammer who barely speaks English) contacts me about a guest post, I roll out the red carpet. Who doesn’t want to present a new perspective to readers? Oh, and it takes about 1/100th the time that it takes to compose a real article.

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